I came of age during a time when beer was… well… just beer. Oftentimes, the suds were chased with a shot glass full of cheap hootch. Heck, if you ever wanted something other than cold, yellow, pilsner in my neighborhood, you had to wait until Christmastime when a regional brewer produced something called “Old Frothingslosh.” One of the taglines in the commercials for Old Frothingslosh read: “A whale of an ale for the pale, stale, male.” Another one read: “A beer so light the foam is on the bottom.”
Aside from unconventional (and apocryphal) brews like Old Frothingslosh, beer remained predictable (and boring) in this country with most of the suds mass-produced by large industrial type breweries. That is, until the past couple of decades when enterprising beer lovers re-invented the business by creating a new category of products called craft brews.
Since then, craft breweries have sprung up in great numbers all over the US with more than 25 such businesses now operating in West Virginia. These new businesses have taken beer to a whole new level by qualitatively improving traditional brews like pilsners, stouts and ales, and by developing unique products using non-traditional ingredients such as fruits and herbs.
Okay, you’re probably thinking: why is this wineaux (that’s French for wino) spending so much time on beer? Well, I have confession to make, I actually like beer, especially the stuff being made by West Virginia craft breweries such as Stumptown Ales in Davis and Weathered Ground in Ghent. But, let me be clear, I do prefer the taste of wine over beer, particularly when it comes to pairing either beverage with food. However, I must give credit where credit is due. Simply stated, the wine industry is stagnant and seems content to appeal to those of us who are predominately long in the tooth.